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Categories:

Casinos & Betting

General info

ABOUT

SportPesa is a sports betting platform with operations in Kenya, Tanzania, South Africa, the Isle of Man and the United Kingdom, where it operates in conjunction with TGP Europe

SportPesa, in Kenya, is owned and operated by Pevans East Africa, a company with shareholders from mostly Kenya, Bulgaria and the United States.^[In Italy Sportpesa is jointly owned with RCS Media, which is the largest media company in Italy

 

SOLUTION

SportPesa has invested in the development of the local sports leagues and tournaments in Kenya and Tanzania.

The company has signed agreements to build local and international partnerships in soccer, rugby, boxing, motorsport, athletics, golf and kabaddi. 

The company has sponsored various tournaments, among them the 2014 Wambia Memorial Football Tournament in Kakamega, The Francis W. Maingi memorial soccer tournament in Kitui, the Obulala Football Tournament, Koth Biro Football Tournament, and the SportPesa Super 8 Premier League.

With over 100 grassroots teams from Nairobi estates registered to participate, the Super 8 tournament which is run by Extreme Sports Limited grew into a full-fledged league in 2016 after financial support from SportPesa with the aim of improving grass-root soccer, with a number of players going on to join top-flight Kenyan teams

BUSINESS REVIEWS

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